In 2020 an online presence is no longer enough | ProgramAction Marketing Inc.

In 2020 an online presence is no longer enough.

Get the right action plan!

New market
development

Sales
increase

Direct
communication
with customers

Continuous
source of
information

An ever-growing majority of consumers buy online.

	It is not the companies that are driving this change, it is the consumers.

	You have to reach the customers when they are shopping through different marketing channels.

	The quality of photos and descriptions of products is imperative to the success of profitable e-commerce.

	There are several decisions to make when it comes time to put online a solution that involves e-commerce or an application to raise prospects.

	It is important to stay abreast of new technologies.

	Particular attention must be paid to cybersecurity.

We will team up with you to meet these challenges.

What budget should be invested in marketing?

B2B

2 to 5% of revenues

B2C

5 to 10% of revenues

Average spending over the last three years	Small Businesses	Mid-sized Businesses	Large Businesses
Average spending over the last three years	(Less than $2 million in annual sales)	(Between $2 million and $10 million in annual sales)	($10 million or more in annual sales)
Website	$19,652	$37,721	$142,197
Online Marketing	$14,301	$38,396	$92,488
Total	$33,953	$76,117	$234,685

Source: Business Development Bank of Canada - Expand Online -
Strategies to Boost Sales, Profits and Exports

Get a tailor-made action plan for your business.

ProgramAction Marketing