Does your brand have its own IDENTITY? Does it inspire TRUST? Can we attribute a sense of belonging to it? Is it easily identifiable? We will go further than just drawing a sheep...
What is your target market? How attractive is your product or service to customers? Write statements that identify your brand.
Identify your brand values.
Color is the visual component that we assimilate best and remember the most, before shapes and words.
The art of standing out is not only a question of design, but a balance between reason and emotion.