Marketing and Business Strategies

What would be the best methods or combinations of tricks to sell my brand, product or service? Market knowledge is the key to starting an action plan. A goal without a plan is just a wish.

Define and Analyze your Market

Validate trends, products or services sought, prices, features and benefits.

Typical Clientele

Identify the profile of typical customers, their expectations, in-store and/or online.

Review Results

Periodically review the results obtained from your investments and the statistical data of your online traffic.

Identify your strengths to mobilize customers and motivate contacts.

Identify your strengths to mobilize customers and motivate contacts.

Generate leads with your inbound marketing or online sales.
Insist on SEO for better organic search results and help customers find your business easily.

Create traffic = SEM (search engine marketing, pay per click)

By investing in an online campaign, or other actions to stimulate visits and conversions.

Setting the budget and action plan

Invest your budget according to priorities: creative, upgrading, advertising, promotion. Tools to verify results are available.
We know how to make data talk!

Choose the media to spread the message

There are multiple channels with targets and strategies.

Begin with reaching customers where they are through different marketing channels at the time of their shopping. Knowing their needs, interests and behaviors are essential to capture their attention and get them to buy from you.

Understand Customer Behaviour

Identify the persona(s): values, attitudes, emotions, expectations. Motivations in a purchasing process and/or the obstacles to the transaction of your typical customers.